![]() The company later merged with Hilton Hotels in the mid ‘90s to create what was at that time the largest casino company in the world. In the late ‘70s Bally entered the operating side in Atlantic City when they opened Bally’s at the third casino to open. Bally became the dominant player in the slot manufacturing business throughout the 1960s. Twin River chairman, hedge-fund investor Soo Kim, said, “This is an opportunity for us to revive a brand that is synonymous with American gaming.” Kim, co-founder of hedge fund Standard General, which owns 39 percent of Twin River, told the Post.īally Manufacturing started as a pinball manufacturing company in 1932 and later in the ‘30s started building slot machines. Twin River paid $25 million for the Atlantic City property and said it would change the name, but the brand has a powerful history in the casino industry and would resonate in some jurisdictions. ![]() The purchase of Bally’s Atlantic City by Twin River Worldwide Holdings was apparently the impetus for the Rhode Island-based company to complete a deal with Caesars Entertainment to buy the Bally’s brand for $20 million. ![]()
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